This is why Chimamanda Ngozi Adichie is only wearing Nigerian brands
Author Chimamanda Ngozi Adichie is supporting a campaign to buy local goods in Nigeria.
Story highlights
- Author launched "Wear Nigerian" campaign to support local designers
- Adichie blamed the government's "disastrous economic policy" for the decline of the Naira
(CNN)Acclaimed
Nigerian author Chimamanda Ngozi Adichie has launched a "Wear Nigerian"
campaign, for which she'll wear mostly Nigerian brands for her public
appearances in a bid to support local designers.
Her outfits will be documented on a newly created Instagram page managed by her nieces, Chisom and Amaka.
Adichie announced her decision in a post on her Facebook page
Monday, where she blamed the government's "disastrous economic policy"
for the decline in the country's currency, but said she saw the "Buy
Nigerian to Grow the Naira" rhetoric as a "silver lining."
"In
the past few weeks, I've bought more Nigerian brands than I ever have
in the past... I've been filled with admiration for the women and men
running their businesses despite the many challenges they face. I'm
particularly interested in 'inward-looking' brands, those for whom
dressing Nigerian women is as important as other goals," Adichie wrote.
The
Nigerian government launched the "Buy Nigerian to Grow the Naira"
campaign to boost patronage of locally produced products -- and with
Adichie's weight firmly behind it, Nigerian fashion could get an even
bigger global boost.
The
author has experienced a few issues with her new wardrobe such as
"dodgy zippers" and "poor quality fabric" but is still a fan.
"Overall,
I love the clothes, their cut, their whimsy, their color, their flair,
their ability to make me feel like myself. Their makers, from designer
to tailor to button-fixer to okada-delivery-person, deserve to be
supported."
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