Getting the competitive edge by digitising transport systems

Publication: Infrastructure News

Author: Riante Naidoo

Big data and cloud technology is being increasingly incorporated into the transport and logistics sector as there is a growing need for instant and efficient customer service, says Adam Orlin, head of Investec Import Solutions told infrastructurene.ws. This is due the rise of the Internet of Things (IoT).

Orlin explains that consumers are also becoming accustomed to instant connectivity and it is for this reason that players in the transport sector are turning to technology to ensure this service is provided to their customers.

Orlin uses import processes as an example and says the IoT has the ability to improve customer service through the use of technology. “It can track shipments and provide information to the customer on where and when their shipment is and when it will arrive,” he says. Data can also be pulled from a shipment history for reporting processes as well as manage supplier performance.

“This is all achievable through vehicles and shipment containers being connected with sensors that share the data instantly,” he explains.

Orlin, like many experts in the transport industry, believes that transport and logistics are key enablers of the supply chain function connecting suppliers, importers, exporters, shippers, distributers, fleet operators, and their customers.

“Technology also offers the ability to access financial and logistics information on any device, book and manage forex from your smartphone, and conclude sale and fulfilment agreements without the dependence on physical presence,” he says. “Similar to live-vehicle tracking on the Uber app, goods can be booked on the next available vessel against comparative rates and tracked from order to delivery using geo-location technology.”

So, what are the benefits?

Orlin believes that digitising transport and logistics processes will enhance efficiencies from online rates markets, to purchasing services online, and enhance transparency throughout the supply chain process.

He adds that technology can also assist with reduced time frames, forward planning, and that for any business operating in the modern day, having services that use the IoT devices means you are offering efficient services for your customers in a more cost effective way, as well as more service options in one platform.

Orlin explains that with connected devices, companies or management can utilise the data collected from previous days to improve services to avoid potential risks or capitalise on opportunities.

This way, “you gain a competitive edge as customers see you as a forward thinking organisation that constantly seek to improve its offering to ensure customer satisfaction,” he says.